Invest Like An Owner

"On this website I share my journey of investing as if I have 100% financial ownership in every company in my portfolio and as if my portfolio were publicly traded."

- DJ Jackson LaSalle

  • $24.59

    Price Per Share

  • A $10,000 Investment made at the IPO would now be worth $9,836. (As of 04/25/2025.  Updated 1+ times/month.)

    Current Holdings

    * If my portfolio were actually publicly traded.
    ** Simulated IPO was for $25 per share on 01/02/2025.

Welcome to Invest Like An Owner

Consider this a place where small retail investors can share lessons, reflect, and discuss individual companies' stocks. Here, you’ll find a mix of resources to help you grow as an owner/investor — whether you're just starting out or have been investing for years. Start by reading these Books then check out my Education Section for learning the basics and beyond, which I will continue to update.  Then browse through my Investment Journal and Stock Analysis Section to follow my investing journey and lessons from the field, and to see me study, grapple with, and dig into the details of companies while also giving my views. 

You are invited and welcome to comment, ask questions, leave your views (or anything you want) below each open post or reply, or make suggestions.  You can remain anonymous, if you want, but please DO NOT SPAM or post links unrelated to investing.

Thank you for stopping by — I hope you find something here that sparks your thinking and helps you invest with more clarity and confidence.  In short — I hope you find something that will help you Invest Like An Owner.

- DJ Jackson LaSalle